Selling things online is easier and easier since there are many such platforms available. However, if there are a large number of stocks, you may run into problems. And SKU makes it easy to manage them. But what exactly does SKU mean on Facebook Marketplace?

Well, the full form of SKU is the stock-keeping unit. So, as the name suggests, SKU is a personal product coding system that lets you keep your stock unit organized.

As you know, when selling a few items on Facebook Marketplace, you can easily keep track of their availably manually.

But if the product is large in number with many types and varieties, it is impossible to use such crude methods.

So, this article will discuss the meaning of SKU on Facebook Marketplace, along with other essential information. While at it, let’s also learn to create an event on the Facebook business page.

What is the Full Form of SKU?

The full form of SKU is a stock-keeping unit. It is an alphanumeric unique code helpful to the seller for managing their inventory.

Generally, sellers use the alphabet and numbers to represent each product type. So, each SKU code represents a single product from the entire inventory.

Remember, SKU is only needed when there is a larger number of stocks and you are selling them across multiple online markets. Furthermore, this info is only valuable for sellers and has no significance to a buyer.

Also Read: How To Turn Off Comments On Facebook Business Page?

What does SKU mean on Facebook Marketplace?

SKU (stock-keeping unit) on Facebook Marketplace means a unique code for a product that identifies and tracks it across the seller’s inventory.

Though you now know the full form of SKU, it may still be quite confusing. So, let’s understand it better with an extra example.

You see, the first thing you must know about SKU is that this is only useful to a seller with a large inventory and who is selling things across multiple online markets.

Note: There is no need to type SKU on Facebook Marketplace if you are dealing with a few products.

This is because it becomes increasingly difficult to keep track of inventory when the number of orders and stocks is numerous.

For example, suppose you are selling Jackets online. Now, a Jacket can have different brands, sizes, colors, materials, etc.

If the stock is low, all of this can be considered manually. But, if you list your products on FB Marketplace and other platforms and have many orders per day, keeping track of available stocks becomes difficult.

So, you should use SKU in such a scenario. Let’s give each type of Jacket a unique code so that you will immediately know which types of products are in demand. It is also easier to calculate the number of stocks.

For instance, if you have a Jacket that is Puma brand, cotton material, blue color, XL size, you can make an SKU code as Puma-C-BL-XL.

Next, make a similar code for each type of Jacket and record your inventory on the software.

Now, add this SKU code on Facebook Marketplace whenever you are listing your products. Do the same on any other online marketing platform.

Remember, you must use the same SKU code for a type of product everywhere; otherwise, it will have no meaning.

Finally, whenever people order you on FB, you can look at the code to find all related information.

There is no need to manually check them as long as you strictly maintain your inventory system.

Why do you Need SKU on Facebook Marketplace?

You need an SKU on Facebook Marketplace for inventory management, product organization, quick identification, sales analysis, multi-channel selling, customer service, etc.

Instead of using long and boring descriptions for a product, you are simplifying it to a single code.

So, out of a large variety of goods, you can find each of them accurately just by looking at that code. Therefore, SKU is a must to properly sell things on Facebook Marketplace.

Also Read: How To Edit A Post On Facebook Business Page?

How to Put SKU on Facebook Marketplace Listing?

You can quickly put the SKU for each product you listed on the Facebook Marketplace.

Let’s learn both since you can do this using a Smartphone or PC (Windows or Mac).

On Smartphone

Follow the step-by-step process below on your Mobile phone to put the SKU on the Facebook Marketplace listing.

1. First, open the Facebook or Lite app on your Android or iOS (iPhone or iPad) device and log into your account.

2. Next, tap the hamburger icon on the homepage and select “Marketplace” from the “All shortcuts.”

3. After that, tap the “usericon from the upper right corner next to the search button.

Note: You can press the “Sellbutton if you want to create a new listing.

4. Now, tap “Your listing” from the menu to find all the existing posts on your Marketplace.

5. Then, hit the three dots next to a listing and choose the “Edit listing” option.

6. Next, scroll down to the “SKUinput field. You may need to press “More details” in some cases to see this option.

Notice how it says “optional, only visible to you” below that input field. So, SKU is for the seller to identify their product, not for a buyer.

7. Finally, type the SKU of that product on the input field and press “save” from the upper right corner.

For example, if your T-shirt is made of Cotton, black in color, and XL in size, you can type TCB-XL as your SKU.

Remember, the key is to use the same code format in every product (and market) so that you can identify them easily.

You can also add photos to your Facebook Marketplace listing if you want.

Note: Sometimes, your SKU code can be an exact copy of another product from another buyer. In such cases, you should use another format to avoid issues in the Marketplace.

On Desktop Web App

Follow the step-by-step guide below on your desktop web browser to put SKU on the Facebook Marketplace listing.

1. First, click the “Marketplaceoption from your left panel after opening the FB account on a computer or laptop.

2. Next, press the “Sellingoption from the left side to find your available listings.

You can also click the “Create new listingbutton to make a new post on the Marketplace.

3. Then, press three horizontal dots next to your listing and select the “Edit listing” option.

4. Now, scroll down on the left panel and hit the “More details” option.

5. Finally, you will find the SKU input field at the bottom.

So, type the SKU code for your product and then press the Update” button.

Now, you can repeat the same steps for any product on Facebook Marketplace. Also, don’t forget to include this code while making a new listing so that you won’t need to edit it afterward.

How to Skip SKU on Facebook Marketplace Listing?

You can simply leave the SKU field empty if you want to skip this info on your Facebook Marketplace listing.

SKU isn’t mandatory for every seller on Facebook Marketplace. This field is optional and only visible to the seller.

Hence, use it only when you have a massive number and variety of inventory and multiple online marketing accounts.

Why is Facebook Marketplace asking for an SKU Number?

Facebook Marketplace asks you for an SKU number on your products to help you organize them easily and keep track of them on the platform. However, it isn’t mandatory.

Remember, only when you are dealing with multiple brands, large stocks, and several orders should you need such SKU codes.

So, Facebook may ask you to add SKU codes if you are a recognized large stock dealer.


Why can’t I add the SKU number for the Facebook marketplace?

You may be unable to add the stock keeping number for the Facebook Marketplace due to technical issues, user errors, and policy changes. You can try again after a few hours to solve this issue.

Can I skip the SKU number on the Facebook Marketplace?

Yes, you can skip the stock keeping unit on the Facebook Marketplace. It is optional and only visible to the seller. However, you should still add it to your product to manage the inventory better.

Wrapping Up

In conclusion, SKU on Facebook Marketplace stands for stock-keeping unit. It is helpful to sellers in managing their inventories and keeping track of their orders and stocks.

However, this is not necessary for all users, and Facebook also makes it an optional field.

Overall, hope this blog helped you broaden your knowledge. Let’s also learn to add an editor on the Facebook page if interested.

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